Shinola

Shinola is a Detroit-based brand that was launched with a strong commitment to American craftsmanship and revitalizing manufacturing in the United States. Taking its name from a defunct U.S. shoe polish company (and yes, a certain movie's reference did play a role), Shinola set up shop in the historic Argonaut Building in Detroit, training local workers in European watchmaking techniques to hand-assemble luxury timepieces that mirror the majestic, elegant architecture of the city. The brand's early success demonstrated a strong public interest in the resilience and renewal of this historic American city and has cultivated a discerning global clientele.